In traditional finance, that way to measure trust is via credit scores. On internet platforms, it's reputation systems and star ratings. But in the onchain world—where billions in capital move permissionlessly across chains, where autonomous agents are beginning to transact, where the next trillion dollars of tokenized assets are heading—there's been no native trust primitive.

Until now.

Think about what happens today when you interact onchain. You might be a reliable liquidity provider who's weathered multiple market crashes. You might have a perfect history of loan repayments. You might be a long-term contributor to DeFi protocols who's never farmed an airdrop.

But onchain? You look identical to a bot.

Your wallet address carries no context. No history. No reputation. Every interaction treats you as if you just appeared yesterday, indistinguishable from Sybil clusters and mercenary capital.

The costs of this are massive. Airdrops leak 80% of their value to farmers. Lending protocols require 150% collateral because they can't distinguish reliable borrowers from risky ones. Over $100 billion in capital sits locked as collateral that wouldn't need to be there if trust was quantifiable. Projects resort to centralized allowlists and KYC just to filter out bots.

The onchain economy is growing exponentially—10x transaction growth from 2024 to 2026, over a billion wallets created, $10 trillion in tokenized assets by 2030—but it's crippled by a credit and credibility crisis.

Zeru is solving this by building the foundational Behavioral Intelligence Infrastructure for all onchain economic activity.

At its core, Zeru converts wallet actions into trust, capital efficiency, incentives, and coordination primitives. We've built a dual-core behavioral intelligence engine that works in two layers.

The Data Core decodes, structures, and labels blockchain transactions to extract behavioral features. We're not just indexing raw data like others do—we're interpreting it. We identify patterns that reveal trust, skill, reliability, and intent.

The Inference Core uses neural networks trained on 3-5x more behavioral features than generic models to infer trust, risk, and sophistication from your onchain actions. This produces zScore—a 0-1000 reputation score that actually means something.

The result? zScore: your universal reputation score. zPass: your portable identity passport. And Zaps: programmable incentive primitives that let protocols reward real behavior, not bot activity.

If you're a user, here's what changes.

Your reliable behavior finally matters. When you hold liquidity positions through volatility, repay loans consistently, participate in governance thoughtfully, and contribute to protocols over time—you build reputation that unlocks tangible benefits.

Better yields on your stablecoins. Access to undercollateralized loans. Early access to new protocol launches. Reputation-weighted airdrops that actually reward you instead of farmer armies. Trading capital from partners who want to onboard sophisticated users. Allowlist spots for high-value mints.

Your onchain activity becomes cumulative. Instead of starting from zero on every new protocol, your zPass carries your reputation across chains and platforms. You own your behavioral history. No KYC. No identity required. Just verifiable behavior secured by cryptographic proofs.

Over 320 million Ethereum wallets now have a zScore. Your reputation is already being calculated—the question is whether you'll claim it and put it to work.

If you're building a protocol, Zeru gives you the infrastructure to reward real users and filter out noise.

Run reputation-weighted airdrops using our filtration and attribution APIs. Distribute incentives to wallets based on their actual contribution history, not just transaction volume. Integrate custom Zapperboards into your UI to create dynamic, behavior-based reward systems with zero smart contract changes required.

Offer better lending rates to high-reputation borrowers. Create allowlists that actually identify sophisticated users instead of bot clusters. Build loyalty programs where long-term behavior compounds into better access and yields.

The technical infrastructure is already live. We operate as an EigenCloud AVS, which means every zScore is verifiable, auditable, and secured by restaked Ethereum. Our Merkle root gets attested by decentralized operators and propagated across chains via LayerZero, creating a unified reputation state that works everywhere.

Trading firms are already using our primitives to onboard top-zScore users. Protocols like GAIB and Upscale are distributing incentives through our platform. Etherscan integrated zScore so users can see their reputation right where they check their transactions.

This is even more pertinent now given X's decision to terminate its relationship to InfoFi projects.

We're moving toward a future where reputation becomes as fundamental to the onchain economy as wallet addresses are today.

Imagine lending protocols that price risk dynamically based on borrower behavior, unlocking undercollateralized credit at scale. DEXs that route your trades through better liquidity because of your proven reliability. DAOs that weight governance by long-term contribution, not just token holdings.

Imagine AI agents operating with spending limits and execution permissions determined by their behavioral track record. Autonomous economies where reputation serves as the safety primitive that prevents systemic abuse.

But the foundation is what matters most: a cross-chain, verifiable, behavior-centric reputation layer that any protocol can plug into. We're not building a walled garden. We're building public infrastructure.

As financial institutions move onchain and the agentic economy takes shape, the need for a trust primitive becomes inevitable. Reputation closes the loop between behavior and incentives. It makes markets more efficient, protocols more sustainable, and ecosystems healthier.

The reputation economy isn't coming. It's here.

320M+ Ethereum wallets scored. zScore live on Etherscan, Polygonscan, Arbiscan, Basescan, Snowscan and other explorers. zPass minted on Base. APIs powering airdrops, lending decisions, and incentive distribution.

If you're a user, claim your zPass at app.zpass.ai. Your behavior already has value—now you can use it.

If you're a builder, integrate Zeru's APIs and white-label Zapperboards into your protocol. Give your users a reason to stay, contribute, and build long-term relationships with your platform that doesn’t end after TGE.

The onchain economy needs interpretability. It needs a way to understand participants, not just track transactions. Zeru is building that layer.

Let's build the trust engine for Web3 together.

• Learn more: zpass.ai

• Mint your zPass: app.zpass.ai

• For builders: Check our documentation and case studies

• Get in touch with our business development team.

In traditional finance, that way to measure trust is via credit scores. On internet platforms, it's reputation systems and star ratings. But in the onchain world—where billions in capital move permissionlessly across chains, where autonomous agents are beginning to transact, where the next trillion dollars of tokenized assets are heading—there's been no native trust primitive.

Until now.

Think about what happens today when you interact onchain. You might be a reliable liquidity provider who's weathered multiple market crashes. You might have a perfect history of loan repayments. You might be a long-term contributor to DeFi protocols who's never farmed an airdrop.

But onchain? You look identical to a bot.

Your wallet address carries no context. No history. No reputation. Every interaction treats you as if you just appeared yesterday, indistinguishable from Sybil clusters and mercenary capital.

The costs of this are massive. Airdrops leak 80% of their value to farmers. Lending protocols require 150% collateral because they can't distinguish reliable borrowers from risky ones. Over $100 billion in capital sits locked as collateral that wouldn't need to be there if trust was quantifiable. Projects resort to centralized allowlists and KYC just to filter out bots.

The onchain economy is growing exponentially—10x transaction growth from 2024 to 2026, over a billion wallets created, $10 trillion in tokenized assets by 2030—but it's crippled by a credit and credibility crisis.

Zeru is solving this by building the foundational Behavioral Intelligence Infrastructure for all onchain economic activity.

At its core, Zeru converts wallet actions into trust, capital efficiency, incentives, and coordination primitives. We've built a dual-core behavioral intelligence engine that works in two layers.

The Data Core decodes, structures, and labels blockchain transactions to extract behavioral features. We're not just indexing raw data like others do—we're interpreting it. We identify patterns that reveal trust, skill, reliability, and intent.

The Inference Core uses neural networks trained on 3-5x more behavioral features than generic models to infer trust, risk, and sophistication from your onchain actions. This produces zScore—a 0-1000 reputation score that actually means something.

The result? zScore: your universal reputation score. zPass: your portable identity passport. And Zaps: programmable incentive primitives that let protocols reward real behavior, not bot activity.

If you're a user, here's what changes.

Your reliable behavior finally matters. When you hold liquidity positions through volatility, repay loans consistently, participate in governance thoughtfully, and contribute to protocols over time—you build reputation that unlocks tangible benefits.

Better yields on your stablecoins. Access to undercollateralized loans. Early access to new protocol launches. Reputation-weighted airdrops that actually reward you instead of farmer armies. Trading capital from partners who want to onboard sophisticated users. Allowlist spots for high-value mints.

Your onchain activity becomes cumulative. Instead of starting from zero on every new protocol, your zPass carries your reputation across chains and platforms. You own your behavioral history. No KYC. No identity required. Just verifiable behavior secured by cryptographic proofs.

Over 320 million Ethereum wallets now have a zScore. Your reputation is already being calculated—the question is whether you'll claim it and put it to work.

If you're building a protocol, Zeru gives you the infrastructure to reward real users and filter out noise.

Run reputation-weighted airdrops using our filtration and attribution APIs. Distribute incentives to wallets based on their actual contribution history, not just transaction volume. Integrate custom Zapperboards into your UI to create dynamic, behavior-based reward systems with zero smart contract changes required.

Offer better lending rates to high-reputation borrowers. Create allowlists that actually identify sophisticated users instead of bot clusters. Build loyalty programs where long-term behavior compounds into better access and yields.

The technical infrastructure is already live. We operate as an EigenCloud AVS, which means every zScore is verifiable, auditable, and secured by restaked Ethereum. Our Merkle root gets attested by decentralized operators and propagated across chains via LayerZero, creating a unified reputation state that works everywhere.

Trading firms are already using our primitives to onboard top-zScore users. Protocols like GAIB and Upscale are distributing incentives through our platform. Etherscan integrated zScore so users can see their reputation right where they check their transactions.

This is even more pertinent now given X's decision to terminate its relationship to InfoFi projects.

We're moving toward a future where reputation becomes as fundamental to the onchain economy as wallet addresses are today.

Imagine lending protocols that price risk dynamically based on borrower behavior, unlocking undercollateralized credit at scale. DEXs that route your trades through better liquidity because of your proven reliability. DAOs that weight governance by long-term contribution, not just token holdings.

Imagine AI agents operating with spending limits and execution permissions determined by their behavioral track record. Autonomous economies where reputation serves as the safety primitive that prevents systemic abuse.

But the foundation is what matters most: a cross-chain, verifiable, behavior-centric reputation layer that any protocol can plug into. We're not building a walled garden. We're building public infrastructure.

As financial institutions move onchain and the agentic economy takes shape, the need for a trust primitive becomes inevitable. Reputation closes the loop between behavior and incentives. It makes markets more efficient, protocols more sustainable, and ecosystems healthier.

The reputation economy isn't coming. It's here.

320M+ Ethereum wallets scored. zScore live on Etherscan, Polygonscan, Arbiscan, Basescan, Snowscan and other explorers. zPass minted on Base. APIs powering airdrops, lending decisions, and incentive distribution.

If you're a user, claim your zPass at app.zpass.ai. Your behavior already has value—now you can use it.

If you're a builder, integrate Zeru's APIs and white-label Zapperboards into your protocol. Give your users a reason to stay, contribute, and build long-term relationships with your platform that doesn’t end after TGE.

The onchain economy needs interpretability. It needs a way to understand participants, not just track transactions. Zeru is building that layer.

Let's build the trust engine for Web3 together.

• Learn more: zpass.ai

• Mint your zPass: app.zpass.ai

• For builders: Check our documentation and case studies

• Get in touch with our business development team.